Flexology to open second site and stretching institute

Flexology, which markets itself as "the UK’s first dedicated stretch studio", is planning to expand across London – and ultimately take the concept to a global audience.

The independently-owned brand, launched by sisters Alina and Anna Epeykina, opened its first studio in London’s Canary Wharf in October 2019, offering a "three-dimensional wellness experience", combining assisted stretching with healthy snacks and smoothies at the on-site café.

Flexology offers six different assisted stretches of three different lengths of time: 15, 25 and 55 minutes.

For each stretch method, there is a different smoothie. To accompany an energising stretch, for example, Flexology offers smoothies with ginseng and turmeric, while the fortitude range has chocolate and protein, deemed to be good for recovery and building muscle.

Alina Epeykina describes the studio's design as having a "futuristic spaceship feel, combined with elements of nature, to create an out-of-reality experience".

"We are offering a new experience for most people so we wanted the space to feel different, while also keeping an organic and natural environment, because there are not that many relaxing spaces for people living in London," Epeykina said.

The entrepreneur sisters now have a plan to expand Flexology's presence across the capital.

"Our second London site will open imminently, and then we plan to open one every six months, focusing on London to start with, but eventually going international," Anna Epeykina said.

"London is an ideal city to establish the concept, because it offers so much and people are always open to new ideas.

"We are also planning to create a Flexology Institute, where therapists can do the training and become certified flexperts, even if they are not working with us."

• To read a full interview with the founders of Flexology, click here for the January issue of HCM.