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Four million Britons bet online
A report from internet researcher Nielsen/NetRatings has revealed that almost 4.3 million people in the UK visited a gambling website during September 2004.
As 23.3 million Britons logged on to the internet in September, the figure means that around 16 per cent of all web users now bet online.
Gabrielle Prior, analyst at Nielsen/NetRatings, said: “The new government initiative to change the gambling laws in the UK will no doubt make gambling more accessible to consumers. However, it is not yet clear how this will impact online gambling.
“Our research shows that for some people, visiting gambling sites has become part of their daily surfing behaviour and we could well see this trend increasing.”
The UK’s most popular online gambling site is the National Lottery site, which attracted 1.4 million visitors during September, while high street brand Ladbrokes recorded 305,000 visits on its site.
The report also suggested companies that advertise their gambling sites on sport and news websites saw increased traffic, with three of the top four most active advertisers all appearing in the top 20 of most visited sites.
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