Rediscover this timeless training method used by athletes and fitness experts everywhere. In this age of high tech equipment, the medicine ball is simplistic, yet incredibly effective in training the whole body through a complete range of motion.

Medicine balls provide vital fitness benefits such as building core trunk strength - the key to most athletic moves, like swinging a golf club, throwing a baseball, performing martial arts, or blocking and tackling in football. The problem is the body is a chain and is only as strong as its weakest link. The trunk is generally this weak link. All sports trainers now recognise core strength training as the logical starting point for an effective training program.

Joint integrity is the other vital benefit of Medicine Ball training. Often athletes over-strengthen muscles at the expense of joint strength - no matter how strong your muscles are, you are only functionally as strong as your joints. This often is the case with injuries to shoulders, elbows, hips and knees. As you strengthen these areas with medicine ball training, you'll gain better access to your muscle strength, making you more resistant to injuries.

Get rock-hard abs with medicine ball training, which provides resistance through a full range of motion to abdominal muscles. By keeping your abdominals fully loaded with resistance through all planes of movement, you'll develop your abs much faster. This is also part of developing your core trunk strength, which gives you more explosive power that equates to huge golf swings, booming tennis serves, and of course, you'll look better on the beach!

Each GoFit Medicine ball includes a training DVD with professional instruction from Mark Verstegen, a worldwide trainer of pro athletes and creator of the Core Performance System.

GoFit Medicine Balls come in 4lb, 6lb, 8lb, 10lb, 12lb and 15lb weights and each ball is retail packaged with the Core Performance Medicine Ball DVD. Available from Proactive Health by clicking here or to buy online via their interactive catalogue, freephone 0800 434 6170.

Visit www.proactive-health.co.uk