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Hilton to roll out Precor brand
Hilton Hotels Corporation (HHC) is to roll out the Fitness by Precor gym brand across all its hotels worldwide.
The partnership with Precor was piloted last year at five sites in the US. The facilities are designed and branded in partnership with Precor, which supplies all cardio, strength and entertainment equipment.
Tracy Collier, hospitality sector manager Precor EMEA says: “We are delighted that our long-standing relationship with Hilton has entered this exciting new phase.
The new Hilton fitness concept, “Fitness by Precor” is an alliance of two very strong brands which will deliver a high-quality facility for every Hilton guest/member and will ensure a superior fitness experience.”
There are 600 sites planned for the US between now and the end of the year, with completion of the rollout expected by the end of 2010.
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