Advanced aesthetic technology company HydraFacial has announced Zoe Graham will join its team as corporate account manager for the EMEA region.

Graham’s new role will see her both strengthen existing HydraFacial partnerships and seek out new opportunities for the brand across the spa, resort, beauty, medical and retail sectors in the EMEA.

She told Spa Business she’s most excited to “be at the forefront of the industry buzz around ‘spathetics’ and results-driven solutions that empower the provider and the end consumer”.

Graham brings a variety of experience to the role, having previously worked as a therapist, spa operator and business development manager for leading topical skincare brands as well as beauty tech.

She hopes to bring a 360-degree understanding of providers’ goals, consumer expectations and the level of support HydraFacial as a brand will offer to its corporate partners.

Prior to this appointment, Graham worked as Foreo UK’s business development manager.

Kate Gilbert, HydraFacial’s EMEA VP and GM, shared details about the company’s expansion plans.

“Expanding our business internationally is a key focus area for HydraFacial. We already have over 15,000 HydraFacial delivery systems in 87 countries around the world, but in many of those markets we’re just getting started and many of our global markets are growing rapidly.

“Over the coming years we’ll be investing in our global infrastructure and investing in brand awareness to bring HydraFacial to a broader group of consumers.

“In addition, we plan to continue to invest in our brand with innovative consumer engagement programmes, because in the current environment we know consumers really value investing in their wellness.

“We’ll also focus on investing in our providers with a therapist education programme so that they deliver the personalised experience that we know consumers are looking for.”