Advanced aesthetic technology company HydraFacial has opened the doors to its first permanent home in the heart of central London.

HydraFacial treatments are underpinned by a patented Vortex-Fusion delivery system to cleanse, exfoliate, extract and hydrate skin in three steps.

The technology is claimed to remove dead skin cells and extract impurities, while simultaneously bathing the new skin with cleansing, hydrating and moisturising serums. Suitable for all skin types, ages and concerns, the treatment has been created to deliver long-term skin health to the face, body and scalp.

Located in Portman Square, the stylish HydraFacial LDN Flagship has launched with a brand new scheme where it offers 750 free appointments every month for a 45-minute Deluxe treatment worth £130 (US$170, €156).

Consumers will then be directed to their nearest provider to continue their journey with the brand.

“Having a place where not only the general public but also our business partners can experience the magic of HydraFacial in a branded setting is truly unique,” said Zoe Graham, HydraFacial’s corporate accounts manager.

“Our innovative approach to engaging with the end consumer consistently proves that generating brand awareness and having people fall in love with the treatment drives footfall and recurring revenue directly to our providers.

“Having allowed consumers to experience their first HydraFacial for free, we’ve seen a 170 per cent uplift in consumable orders. That is the power of HydraFacial.”

The HydraFacial LDN Flagship has opened after the brand held a selection of pop-ups across the UK last year. This included a month-long stint in Marylebone at Sofitel London St. James’ spa.