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LOCOG backtracks on 2012 ticket pledge
Plans to make the cheapest London 2012 tickets available for £15 may be reconsidered after the Games' organisers admitted that circumstances had changed since the initial pledge was made.
According to the BBC, the London Organising Committee of the Olympic and Paralympic Games (LOCOG) said that tickets for events will be "highly affordable" but that the £15 price was only indicative and based on 2004 exchange rates and the inclusion of softball and baseball. Paul Deighton, LOCOG chief executive, told reporters: "The principle still applies that a very significant chunk of our tickets will be highly affordable so we can get families there. This is the strategy we are working on now and will be finished in 2010.
"A very significant proportion of the nine million tickets will be priced so they are very attractive. There will be some more expensive tickets but the most important point of those is that is what enables us to sell so many cheap tickets." The news comes as LOCOG and the Olympic Delivery Authority (ODA) outlined the targets to be achieved over the forthcoming year as the countdown to the 2012 Opening Ceremony passed the three-year mark, with the initial details of the ticketing strategy expected to be announced by summer 2010.
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