Wynne Business senior consultant Lisa Starr is set to present several seminars at two African countries in the coming weeks.

Optimising Business Success, hosted by Marine Spa Distributors t/a Thalgo SA for spa owners, operators and managers, is a one-day event that will take place on Tuesday 5 September, between 09:00am and 16:00pm, at the Camelot International in Johannesburg.

The seminar will cover a range of topics including: Financial Management, the Do’s and Don’ts of Spa Retailing, Spa Marketing Concepts and Tactics, and Quality Management Strategies.

Starr, an accomplished instructor with 30 years experience in the spa and beauty industry, will teach delegates to understand financial statements, utilise performance benchmarks, yield management strategies, stock management, retail trends and how to increase spa revenue through promotions.

Starr will also discuss how to improve customer retention and relationships, branding and vision, how to increase foot fall, how to create a ‘World Class’ spa and staging experiences versus transactions.

Registration for Thalgo stockists is R650 pp (£39, $50, €41), R850 pp (£50, $65, €55) for non-Thalgo spas or salons. Registration includes access to the seminar, a workbook, lunch and refreshments.

Places are limited to secure your booking please contact Zinhle at Marine Spa Distributors at

[email protected] or via phone on 011 880 3851.

Starr will also teach two classes, Growing Sales and Marketing, and Path to Profits, at the 2017 Annual SWAA Conference at the Heritage Le Telfair Golf and Spa Resort in Mauritius

Starr will teach spa owners, managers and directors how to improve results using simple, practical and proven methods to enhance the performance of their staff and business. Starr will also teach operators strategies to manage long term growth.

Growing Sales and Marketing - Friday 8 September, 14:00 - 17:00 pm

A step-by-step process for brand strategy, differentiating your products and services, and developing a plan to fill treatment rooms and create loyal clients.

Path to Profits - Saturday 9 September, 09:00am - 17:00pm

This acclaimed full day program will outline important strategies for success in the Financial, Human Resources, Marketing and Operations components of your spa business.

Growing Sales and Marketing costs $95 (£74, €80) including workbook

Path to Profits costs $200 (£155, €168) including workbook

SWAA members will receive a 20 per cent discount.

RSVP to [email protected] or via phone on +23058935039 or +447404450557.

For more information please visit www.swaafrica.org or email [email protected]