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LivingWell is to offer its members four free cinema tickets for every friend they recommend who joins during March. The health club believes word of mouth to be one of the most powerful ways to drive new memberships. A poster and postcard campaign that supports the launch of the promotion feature figures such as Gym Carrey, David Swimmer and Sharon Tone. Names will also be put into a prize draw to win a digital camcorder, so that the winner can be 'a star in their own movie'. Tony Orme, LivingWell's marketing director, says the power or recommendation cannot be underestimated: This has been proved by a referral campaign we held last summer which gained us an additional 3,000 members across the country.

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LivingWell is to offer its members four free cinema tickets for every friend they recommend who joins during March.
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