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Membership services survey kicks off
Leisure-net Solutions will include an 'e-enquiry' element for the first time in its annual call-Focus survey.
The survey, which aims to benchmark how the fitness industry replies to telephone enquiries, will also chart how effectively the sector deals with email enquiries.
Mike Hill, managing director of Leisure-net, said the new aspect has been introduced as part of efforts to highlight the problems the industry has with responding efficiently to enquiries.
"Learning what we're doing right and wrong with our membership enquiries and how we can do better is crucial to business success.
"The 2009 call-Focus survey will examine whether the industry has improved upon last year's disappointing scores."
The phone survey will examine more than 50 sites across the private, local authority and leisure trust sectors, while the email survey will include more than 100 operators.
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