MoreYoga entrepreneurs plan 100 studios for London
Technogym
Technogym
Technogym
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Winchester City Council
£39,571 - £44,624pa
Winchester, Hants.
star job
Highgate School
£28,000pa
Highgate, North London
Everyone Active
Competitive rates of pay
South Oxhey Leisure Centre, Watford
star job
RockReef Ltd
Competitive DOE
Bournemouth
Lake District National Park
c£20,500pa + pension + great benefits
Brockhole on Windermere, Lake District

MoreYoga entrepreneurs plan 100 studios for London

Job opportunities
Outspoken Training
£12 per hour + holiday pay
location: Oxfordshire, United Kingdom
RockReef Ltd
Competitive DOE
location: Bournemouth, United Kingdom
Vision Redbridge Culture and Leisure Ltd
£24,303pa + annual performance reward + benefits
location: Ilford, London, United Kingdom
more jobs

Entrepreneurs Shamir Sidhu and Daniel Marin are aiming to build the UK’s dominant yoga chain with their “no fuss” budget brand, MoreYoga.

"We aim to be the dominant chain," Sidhu said. "By 2022 we visualise having 100 sites in London and have growth in regional cities."

There are currently 15 MoreYoga studios across London, with a pipeline of a further 15 in places such as Stratford, Tower Bridge and Surrey Quays. Launched last month, Tower Hill is the most recent club.

The brand is the second fitness venture the pair have launched – and arguably the most successful one.

"Our first business was personal training studios called MoreFit, which we launched in 2014," Marin said.

"We had three, but growth was slow and we realised yoga offered much more potential, so we switched our focus.

"Starting in 2016, we self-funded the first four studios, then used loans to drive growth. Now we’re financed by debt from Michael Shaw at The Huddle, which is enabling us to expand more aggressively."

The pair says that the target of 100 sites is a realistic one. While the yoga market is filling up with sites, Sidhu says the market is fragmented and has space for a large operator.

"There are lots of players in the yoga market, but many are small independent studios," Sidhu adds. "We aim to be the dominant chain in the market."

MoreYoga's business model is simple – filling the gap between village hall yoga and boutiques, the idea is to concentrate on providing as much of a variety of yoga as possible.

"We don’t have reception desks or showers, the fit-out cost of each studio is low, which means they become profitable quickly," Marin said.

"Also the studios are only staffed when a class is in progress: the yoga teacher opens it 20 minutes before and the booking-in for classes is done online."

"We look for open spaces of 800 to 1200 sq ft (74sq m to 111sq m), with no pillars. Former betting shops and retail outlets work really well. Our studios enhance the high street and bring more footfall."

To read a full interview with Sidhu and Marin, click here for the July issue of Health Club Management magazine.

Sign up for FREE ezines & magazines
Entrepreneurs Shamir Sidhu and Daniel Marin are aiming to build the UK’s dominant yoga chain with their “no fuss” budget brand, MoreYoga.
HAF,IND,PHR
THUMB28072_423893.jpg
Technogym
Technogym