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MoveGB is one of the UK’s fasting growing fitness concepts – so what is it?
As the industry's largest health club client, this year alone MoveGB will purchase several £M's in memberships from across the sector, from large private operators like Total Fitness, public sector providers including Everyone Active and Parkwood Leisure, as well as 1000s of independent fitness clubs and specialist activity providers.
They are on a mission to make the world more active, using a commercial model that generates significant and sustainable revenues for their partner organisations.
How? By offering a service that keeps people active for life. MoveGB was set up by Alister Rollins, founder of The Retention People, whose research, together with that of Sport England, has found variety and convenience are the secrets to keeping people active.
MoveGB offers a service which allows consumers access to their network of activity providers under one monthly fee. This variety means ‘Movers’ attend more frequently and stay longer than the industry average, almost twice as long it fact! This behaviour combines to provide a greater lifetime value to operators. Having already launched across eight cities, MoveGB are rolling out across the UK during 2015. Partners can sign up for free at www.webuyanymembership.com.
BA1 5BG UK
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