Leading European sports nutrition company, Multipower, has launched a brand new protein bar to help kick start your New Year fitness regime.

Available in a new 50g bar-size, the 50% Protein Bar contains higher protein content per 50g bar, than any competitor product. With an RRP of just £2, the bar makes a very affordable addition to any fitness enthusiast’s tool kit.

The 50% Protein Bar is an exciting addition to Multipower’s comprehensive Muscle range alongside gym ever-presents, Whey Protein Iso Complex, Fit Protein and Red Kick. Multipower ambassadors using the products include England and Sale Sharks winger, Mark Cueto and World Strongest Man competitor, Darren Sadler.

The 50% Protein Bar provides those looking to build lean muscle with the right nutrition, either as a small meal replacement or most effectively after training, enabling quicker recovery times. Each bar is not only packed with 25g worth of top quality protein but also features reduced fat and sugars.

As well as its functional attributes, 50% Protein Bar is also great tasting. The new bar comes in three delicious flavours: Cookies and Cream, Coconut and Chocolate-Cream.