"When I started working at Natura Bisse, the first thing I learned from our skincare experts is that the face-neck balance is essential to a harmonious appearance. This message has always stayed with me," says Patricia Fisas, senior VP research and innovation, at Natura Bisse.

Today, the Spanish skincare brand has unveiled its Inhibit V-Neck 'masterplan' for the neck and décolleté, an area where the muscles are finer, skin is thinner and subjected to constant movement such as 'tech neck' where people spend all day looking down at screens with bad posture.

The global programme consists of two products for professional use or retail: a serum with tightening, filling and firming ingredients; and a hyaluronic acid mask.

There are also five personalised treatments ranging from 20-minute add ons to the 90-minute Inhibit Face & Neck Lift. All have been choreographed with advanced massage techniques and include the V-Neck Definition System – a device that contains LED light therapy, micro-vibrations, infrared rays and galvanic electrotherapy to prep the skin and improve product absorption.