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Nestlé's Kit Kat Perfect Break campaign
Nestlé Professional is offering UK chocolate lovers chances to win holidays as part of its Kit Kat 'Perfect Break' campaign.
Nestlé has spent £4.4m on the TV strategy and says it promises strong results for contract caterers and facilities managers in the leisure industry.
Customers buying Kit Kat's four-finger Milk, Chunky Milk and Senses bars can check either online or by text if they've won a holiday of their choice worth £10,000 - or money off breaks at lastminute.com - via a code inside the wrapper.
Nestlé Professional's managing director, Neil Stephens, said: "In 2009, Perfect Break delivered record growth for Kit Kat. For 2010, the promotion is not just benefiting from increased media spend and heightened on-pack presence, but a reward will be offered to all customers.
"Research shows that competitions encourage lapsed users to re-engage with the brand and the participation rate is expected to increase by 42 per cent [on last year]."
The campaign began in 22 February and the closing date for entering codes is at midnight on 20 December 2010.
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