The IAAPA Institute for Attractions Leaders 2016 is a weeklong program designed for attractions and leisure industry professionals to discover and cultivate a strong personal leadership style, and how to leverage good leadership skills to influence positive results with both employees and guest.

The 2016 program is hosted by the International Association of Amusement Parks and Attractions (IAAPA) in conjunction with Efteling and the Breda University of Applied Sciences in The Netherlands, and will take place 29 May – 3 June.
The IAAPA Institute for Attractions Leaders 2016 will feature integrated instruction, daily keynote speakers, and interactive class work designed to foster the development of individual leadership styles. The unique learning environment will allow attendees to interact with each other and build a network within the attractions and leisure industry.

Participants include directors and managers with five to 10 years of experience who represent amusement and theme parks, water parks, family entertainment centers, zoos, aquariums, museums, science centers, and manufacturer and supplier companies.
Keynote speakers include Olaf Vughts (Director Imagineering Efteling) and Marjolein Mens (Manager Strategy and Research Efteling), and trend watchers of the leisure and attractions industry and consumer behaviour. Educational credit toward the new IAAPA Certification program can be earned.

The education content is tailored to the attractions and leisure industry by top professors from the Breda University of Applied Sciences. Program topics include inspirational leadership, effective team coaching, introduction in the principles of storytelling, models reflecting how engaging experiences take place, developments in consumer leisure behaviour, cross-over innovation thinking and more. Efteling will provide hands-on experiences for participants.
“The IAAPA Institute for Attractions Leaders is a dynamic leadership program that provides aspirational learning and knowledge to strengthen the skillset of the industry’s future leaders,” said Karen Staley, Senior Vice President of IAAPA EMEA. “IAAPA’s cooperation with Efteling and the Breda University of Applied Sciences enables us to provide premier learning and professional development to our members.”

The IAAPA Institute for Attractions Leaders compliments two institutes currently offered by IAAPA, the IAAPA Institute for Executive Education and IAAPA Institute for Attractions Managers.