New brand general manager for Aveda UK and Ireland

Vincenzo Minore has been appointed brand general manager for cosmetic skincare brand Aveda in the UK and Ireland.

Prior to his new role, Minore was the general manager of Aveda Italy. Minore also had various managerial roles over the past 20 years, and joined Aveda Italy in January 2007 from L’Oréal, where he was the general manager for haircare brand Kérastase in Italy. He succeeds Emmanuel Rey, who has taken up an executive position with Aveda’s US headquarters.

Since Aveda was founded in 1978, the company has been committed to demonstrating that business and the environment can be easy partners. Its driving force is to turn environmental responsibility, ethical sourcing and ecological sustainability into a commercial reality. Details: aveda.com