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Olympic chiefs outline ticketing plans
Organisers of the London 2012 Olympics have outlined a number of proposals for a ticketing strategy that will ensure "real fans" will be able to attend events in four years time.
Under plans revealed to the cross-party select committee for culture, media and sport on 9 December, members of sports clubs could be given the first option on tickets for the Games. Responding to Conservative MP, Nigel Evans, who asked whether joining a club now would result in a person being able to attend the Games, Sebastian Coe said: "That could be a serious message."
According to The Guardian Coe added after the meeting that: "If you look at the participation commitments, it is clearly important these tickets go to the right people. That means making sure they get to supporters clubs is very important to our ticketing strategy and is part of what we are looking at." A ticketing exchange was also put forward as another measure that LOCOG, the London 2012 organising committee, is hoping to implement in order to ensure events are attended by an enthusiastic crowd.
Paul Deighton, LOCOG's chief executive, said: "One of the things we're working on is, if people leave early, to have some technology in place where we can scan the ticket and quickly resell it. It fills the seats and allows people to have a source of cheap tickets. [For example] If you can turn up at x, y or z in five minutes, there's a fencing ticket you can have." However, Deighton also refused to commit to earlier promises made by LOCOG that half of all tickets would be available for no more than £20. Deighton claimed that the loss of softball and baseball from the Olympic programme of events would mean there will be 700,000 fewer cheap tickets available.
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