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Pizza Hut announces new UK cinema partnership
UK restaurant brand, Pizza Hut, has announced a new partnership with owners of Cineworld cinema chain, Cine UK; the UGC group and a number of independent cinemas nationwide.
The partnership between Pizza Hut restaurants and the cinema chains will last two months from the launch on 8 September and will also be supported by a new Pizza Hut TV commercial.
The new promotion extends Pizza Hut’s previous relationship with film, which has included two other joint promotions with the Blockbuster video chain.
The new cinema promotion offers customers a large pizza, potato wedges, garlic bread and two cinema tickets for £14.99.
The meal deal will be specifically targeted at families, one of the company’s most significant group of customers.
Marketing director of Pizza Hut, James O’Reilly, said the new partnership formed “a compelling offer for our customers”. Details: www.pizzahut.co.uk
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