Primal Strength bolsters Scottish expansion with Matrix Fitness distribution win
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Actif Sport and Leisure
£25,481 - £29,577 (Grade G)
Carmarthen, UK
The Coppid Beach
Competitive
Bracknell, UK
NRG Gym Ltd
Competitive
Lewisham, London, UK
star job
Xercise4Less
Competitive
Rugby, UK
Everyone Active
Unlimited earning potential
Camberwell Leisure Centre, London, UK

Primal Strength bolsters Scottish expansion with Matrix Fitness distribution win

Job opportunities
Lambrook School
Competitive
location: Nr Ascot, Berkshire, United Kingdom
University of Leeds (Sport)
Competitive
location: Leeds, UK
Lee Valley Regional Park Authority
£22,068 to £26,467
location: Myddelton House, Enfield, United Kingdom
more jobs
The fact that Matrix Fitness has chosen to exclusively partner with us is a testament to our company’s hard work, innovation and quality.
– Steven Rinaldi, Primal Strength

Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic focus on the Scottish market.

Launched officially in October, Primal Strength now has exclusive rights to distribute Matrix fitness equipment across Scotland, a key growth area for the company.

Simon Overing, head of regional sales at Matrix Fitness UK, explains: “Scotland is a key area of focus for us, and despite having previously had designated sales representatives cover this area, we have been impressed by the increasing presence Primal Strength have in this region and have therefore decided to partner exclusively with the team in support of our regional expansion plans.

“During the pitch process, Primal Strength proved themselves as an energetic, innovative company who are showing impressive market growth. We look forward to working with them to deliver an enhanced, effective drive across the region.”

Launched in 2016, Primal Strength represents aspirational fitness equipment aimed at premium home consumers and bespoke commercial gym facilities.

Steven Rinaldi, managing director of Primal Strength, adds: “Primal Strength is one of the fastest-growing strength brands in the UK. We are on track to double turnover from last year and have our sights set on further expansion.

"The fact that a global company such as Matrix Fitness has chosen to exclusively partner with us over other competitors is testament to our company’s hard work, innovation and quality. We look forward to working together and to building a long-lasting, successful partnership.”

Primal Strength have a team of industry professionals specialising in strength, functional and HIIT products as well as full turnkey solutions for both commercial and consumer clients.

To find out more visit www.matrixfitness.co.uk or www.primalstrength.com

Sign up for FREE ezines & magazines
Company Details
Matrix Fitness UK
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out and sets new industry standards. Matrix provides equipment to facilities in all market sectors including private health clubs, hotels, local authorities, schools, professional sports teams and the uniformed services. We also offer a comprehensive backup support service, incorporating 2D and 3D CAD designs, marketing support and competitive warranty and maintenance contracts.

Matrix strives to offer equipment that will captivate your members, is easy to maintain and delivers the best return on investment. Our connected CV equipment offers the most complete connected solution available from personalised promotions to prescribing personalised workouts, helping you to reach your business goals; increase retention, build engagement, enhance differentiation, maximise ROI and boost revenue. We also offer a full strength range to address the spectrum of end-user needs, from fixed resistance to plate-loaded equipment.
Address
East Court
Riverside Park
Campbell Road
Stoke on Trent
Staffordshire
ST4 4DA
Telephone
01782 644900
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic focus on the Scottish market.
2020/THUMB346649_508629_30952.jpg

More News

1 - 15 of 43,035
04 Dec 2020
Gym and health club members in England have flocked back to fitness facilities in droves since the reopening of the sector on 2 December. Now, ... More
03 Dec 2020
PureGym will take its budget fitness concept to Saudi Arabia, after securing a franchise partnership with Ektimal – a company specialising in fitness investments in ... More
02 Dec 2020
Gyms, health clubs, leisure centres and fitness studios in England are back in business today as the one-month lockdown ends. Many gyms opened their doors ... More
01 Dec 2020
The UK government has published its impact report for the three-tier COVID-19 alert system, which will be introduced in England tomorrow (2 December), when the ... More
30 Nov 2020
Professor Chris Whitty, the chief medical officer for England, has said exercise and physical activity should play a key role in the UK's recovery from ... More
28 Nov 2020
International architecture practice 10 Design has revealed its design concepts for an ambitious redevelopment of Edinburgh’s city centre. The project will transform the former Royal ... More
STA
STA
26 Nov 2020
Playfinder has launched Bookteq, a booking system aimed at increasing revenue for operators of independent physical activity venues. CEO, Jamie Foale, said, “Some of the ... More
26 Nov 2020
Nick Whitcombe, the independent gym owner who refused to shut his gym during the October tier 3 restrictions, is becoming a fitness industry campaigner of ... More
26 Nov 2020
Montage has selected Carrie Sotebeer to lead the spa team at Montage Healdsburg resort in Sonoma County, California, opening 12 December 2020. The launch of ... More
26 Nov 2020
This year's UK government Spending Review, announced in Parliament by chancellor Rishi Sunak on 25 November, offers the physical activity sector opportunities to "transform communities", ... More
25 Nov 2020
Up to 100k people will benefit from the free gym and physical activity sessions, thanks to a partnership between ukactive, NHS England and Improvement (NHSE/I), ... More
24 Nov 2020
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, health clubs and leisure centres will be allowed to open ... More
Miha Bodytec GmbH
Miha Bodytec GmbH
23 Nov 2020
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to Catherine McKinnell, MP for Newcastle upon Tyne North. McKinnell – ... More
23 Nov 2020
Gyms, health clubs and leisure centres will be able to open their doors when the current lockdown measures in England come to an end on ... More
23 Nov 2020
The University of Stirling has opened its new £20m sports and fitness centre. The building, designed by architects FaulknerBrowns, will feature three key areas; a ... More
MyZone Group Ltd
MyZone Group Ltd
1 - 15 of 43,035
Wexer
Wexer