SimEx-Iwerks is set to launch a new animated 4D experience based on Rudyard Kipling's iconic

children's novel, The Jungle Book.

The film, which is slated for release in 2020, is called Mowgli's 4D Jungle Adventure and is being developed by UK-based animation studio, Red Star 3D.

It will take audiences on a 10-minute adventure with classic characters Mowgli, Baloo, Shere Khan and Bagheera, as well as several new characters. A modern retelling, the story tackles the thorny issue of wildlife trafficking, as the characters must band together to protect a group of tiger cubs from poachers.

The custom script was written by Gary Grant and Howard Brodsky, director of Licensing and Distribution at SimEx-Iwerks.

Mike Frueh, senior VP of Licensing and Distribution at SimEx-Iwerks, said: "We recognised a need for highly entertaining, conservation-based content from a powerful brand that has instant name recognition, Mowgli's 4D Jungle Adventure delivers."

The company will unveil a teaser clip from the film at this year's IAAPA Expo in Orlando, Florida, which takes place between 19 - 22 November at the Orange County Convention Center.