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Sir Cameron joins campaign to renovate West End
The producer Sir Cameron Mackintosh has pledged to help clear up the decaying West End with the revamp of his seven London theatres.
The pledge comes amid growing concern for the state of the West End, where crime, squalor and transport problems are said to be keeping visitors away.
Working with Westminster City Council, English Heritage, the Twentieth Century Society and architects RHWL, the producer will invest £7m to refurbish the Prince of Wales theatre. Work starts this summer on the project, which includes a major renovation of the auditorium and front-of-house areas, as well as a contemporary interpretation of the Art Deco frontage that was never fully realised at the time of the original building.
The Prince Edward theatre was Sir Cameron's first restoration in 1992, and he aims to upgrade his five other theatres - The Queen's, The Gielgud, The Albery, Wyndham's and The Strand - as they return to the operational control of his company, Delfont Mackintosh theatres.
Plans are near completion for renovation of The Strand, which returns to the company in March, while control of the other four theatres will return to the company in 2005 and 2006.
Sir Cameron said he wanted to see the same revitalisation of the West End, as Mayor Giuliani achieved with New York's Time Square and Broadway: 'We hope our efforts will make a significant contribution to bringing back the glory of the West End to help make London, one again, the most vibrant and attractive city in the world.'
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