French skincare and spa brand Sothys Group has named Victoria Dello Ioio as its new UK sales director in order to grow its presence in the UK spa and beauty market.

Dello Ioio began her career as a therapist in 1998. She then progressed into training and later spa business development which led her to work for brands including Shiseido and Natura Bissé across markets in the EMEA, UK and Ireland.

Christian Mas, owner and CEO of Sothys Group, commented: “We’re thrilled to have Victoria on board at Sothys UK.

“We’ll benefit from our mutual experiences so we can give Sothys the extra boost it needs in the market as well as position the brand at the same level globally as it stands in France.”

Dello Ioio commented: “I’m delighted to be representing a brand such as Sothys, a company

which truly embodies quintessential French luxury, along with incredible results-driven spa treatments and skincare.

“I’m excited to be taking Sothys to the next level within the UK spa market.”

Dello Ioio will be joining the brand in the coming months and will also be attending key industry events to represent Sothys.