Voiceworks, a UK-based voice consultancy, has developed a smart speaker content service called Sport Social, which will offer premium audio content covering the Premier League.

Available on Amazon Alexa and Google Home speakers, as well as other smart speaker platforms, Sport Social is one of the first 'human-voiced' apps to offer daily, up-to-date football news during Premier League season.

Football fans across the world will be able to access premium digital audio content, including short daily updates specific to their club, team line-ups, post match reviews for every game and daily podcasts covering the latest news from the Premiership.

Led by Sophie Hind, who previously served as regional strategy director for media and entertainment group, Global, Voiceworks is a full-service consultancy covering all aspects of audio, including voice tech, AI, voice search, audio content and creative audio branding.

The company, which launched at the beginning of July, has already establishined ongoing partnerships with AWS Consulting Partner and Alexa Voice agency - Cation Consulting.

Hind says: "We know from our conversations with Amazon and Google that there are high volumes of voice search queries around sport and particularly Premier League football so the demand for content is there.

"This is just the start, we have a roadmap in place to deliver a range of different sports content and sporting events through our Sport Social brand. We now have the infrastructure in place from a technical and audio point of view to deliver branded sport content not just via Sport Social but also for our client partners and events. Throughout this project we have pushed hard to pioneer functionality and user experience that hasn’t been available to sports fans before.”