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Voya continues global growth with further product ranges
Irish organic skincare company Voya continues its global growth campaign with the launch of a second facial range for dry skin and treatment.
The organic Dry Skin Facial Range and prescriptive professional facial treatment will be introduced at partner spas internationally and follows its Oily Skin Facial range launch in summer 2015. Then in March 2016 Voya will launch the Sensitive Skin Facial Range to complete the full collection.
Kira Walton, Voya co-founder, says: “This new Dry Facial Skincare Range not only epitomises Voya’s branding evolution with beautiful new packaging, but it also reflects Voya’s status as a leading organic force within the industry.
“The range features two new product launches, which is hugely exciting for us, as both are pioneering products due to their deeply nourishing and organic ingredients which work to actively increase hydration levels for those with dry skin.”
The advanced facial skincare range for dry skin combines the restorative therapeutic properties of laminaria digitata seaweed with natural active ingredients and essential oils. These products help repair the skin’s functional barrier, increase moisture, decrease sensitivity and increase hydration levels. Rose of Jericho, a desert plant which retains moisture, is also used.
The Dry Skin Facial Range comprises six products with two new products and four existing ones with enhanced formulas and new packaging.
The new products include Hydra Veil hydrating mask with 79 per cent certified organic ingredients formulated to leave skin feeling soothed, hydrated, plumped and well-nourished, and Pearlesque facial moisturiser with 81 per cent organic ingredients to boost the skin’s hydration, strengthen it and reduce sensitivity leaving a pearly glowing complexion.
Updated formulas are included in the remaining four products Totally Balmy cleansing balm, My Little Hero face serum with antioxidants, Dream Crème night cream and Love a Scrub facial scrub.
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