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The English Tourism Council (ETC) has announced that the Welcome Family series, customer service training programmes for the UK tourism industry, is to be rebranded as Welcome to Excellence - with a new look and new logo.

The courses, delivered at regional level by the ten English Regional Tourist Boards, are also being revamped, with Welcome International and Welcome All being launched this summer alongside the new National Accessible Standards. Welcome Host and Welcome Management will be relaunched in the next year.

Since its launch in 1992, over 250,000 people have taken part in the Welcome Family training courses. Details: +44 (0)20 8563 3000

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The English Tourism Council (ETC) has announced that the Welcome Family series, customer service training programmes for the UK tourism industry, is to be rebranded as Welcome to Excellence - with a new look and new logo.
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