West Midlands unveils tourism strategy to grow visitor economy by £1bn
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Coach Gyms
£30K Basic circa
Leeds, UK
Inns of Aurora
Competitive
Ledyard, NY, USA
Madame Tussauds
Competitive
New York, NY, USA
The Gym Group
100% of your PT earnings
Nationwide, UK
Everyone Active
Competitive hourly rate
Sutton-in-Ashfield , United Kingdom

West Midlands unveils tourism strategy to grow visitor economy by £1bn

Job opportunities
New Hall School
£12,735, pro rata
location: Boreham, Chelmsford, UK
training opportunity
Institute of Swimming
location: Nationwide, United Kingdom
Legoland
Competitive
location: Winter Haven, FL, USA
more jobs

A new regional Tourism Strategy outlines plans to grow the West Midlands’ visitor economy by more than £1bn.

The West Midlands Regional Tourism Strategy, published on 18 September, sketches out a number of measures designed to grow the sector's economic value by 9 per cent – from £12.6bn in 2018 to £13.7bn – during the next decade.

Plans include attracting more domestic and international visitors and to create a further 19,000 jobs in the region.

Major events will also play their part in increasing visits, with the likes of Coventry City of Culture 2021 and the Birmingham Commonwealth Games 2022 being harnessed to grow visitor numbers.

The strategy has been developed by the West Midlands Growth Company (WMGC) – which aims to attract visitors, investment and events to the region – with local and national partners that represent the sector.

It is the first of its kind to be launched by a UK region since the Government announced its Tourism Sector Deal in July 2019.

“The visitor economy is critically important to the wider success of the West Midlands," said Neil Rami, CEO of WMGC.

"Not only does this vibrant industry generate economic growth and new jobs, it also gives us a sense of place that we can be proud of, which other people want to experience or invest in.

“The new Regional Tourism Strategy provides a comprehensive, detailed framework that will help us to realise this industry’s potential. With major cultural and sporting events on the horizon, this is the perfect time to capitalise on the opportunities they will bring, and help the West Midlands to make its mark globally.”

The launch of the strategy follows a year (2018) in which the region attracted a record 131 million visitors, a 2.6 per cent increase on 2017. Visitor spend rose by 6.7 per cent to reach £12.6bn. Meanwhile, hotel monthly average occupancy rates reached an all-time high of 74.8 per cent.

Sign up for FREE ezines & magazines
Related news
Curtis-Brignell warned that budgets for tourism promotion and management are at risk

Go To Places CEO warns of 'uncertain future' for regional tourism funding

13 Dec 2018
A tourism chief has warned of the uncertain future of local government funding for destination ...
The latest winners include Uncover the Cotswolds, led by Cotswolds Tourism

VisitEngland reveals 11 regional winners for latest round of £40m Discover England Fund.

05 Jul 2018
VisitEngland has named 11 regional tourism projects which will each receive up to £250,000 of ...
David Cameron wants to rebalance the economy to make sure the benefits of tourism are felt right across the country / MediaPictures.pl / Shutterstock.com

Boost for Cameron as regional tourism stats show steady growth

02 Mar 2016
David Cameron’s dream of driving more international visitors to England’s regional tourism destinations is starting ...
A new regional tourism strategy outlines plans to grow the West Midlands’ visitor economy by more than £1bn. The West Midlands Regional Tourism Strategy, published on 18 September, sketches out a number of measures designed to grow the sector's economic value by 9 per cent – from £12.6bn in 2018 to £13.7bn – during the next decade. Plans include attracting more domestic and international visitors and to create a further
TOU,TVL,SAM,PUB
The strategy outlines plans to grow the sector's economic value by 9 per cent – from £12.6bn in 2018 to £13.7bn
Active IQ
Active IQ