West Midlands unveils tourism strategy to grow visitor economy by £1bn
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
NRG Gym Ltd
Competitive
NRG Gyms Manchester
star job
Gedling Borough Council
£21,748 to £23,080 per annum
Calverton and Redhill Leisure Centres, Nottingham
The Lansdowne Club
Uncapped Earning Potential
Mayfair, London, UK
star job
The Northumberland Club
£40k-£45k depending on experience
Newcastle upon Tyne, UK
star job
Coach Gyms
£15k basic + commission + Bonus
Leeds, UK

West Midlands unveils tourism strategy to grow visitor economy by £1bn

Job opportunities
The Northumberland Club
£40k-£45k depending on experience
location: Newcastle upon Tyne, UK
Lancaster University
Competitive
location: Lancaster, UK
training opportunity
Les Mills
location: Nationwide, United Kingdom
more jobs

A new regional Tourism Strategy outlines plans to grow the West Midlands’ visitor economy by more than £1bn.

The West Midlands Regional Tourism Strategy, published on 18 September, sketches out a number of measures designed to grow the sector's economic value by 9 per cent – from £12.6bn in 2018 to £13.7bn – during the next decade.

Plans include attracting more domestic and international visitors and to create a further 19,000 jobs in the region.

Major events will also play their part in increasing visits, with the likes of Coventry City of Culture 2021 and the Birmingham Commonwealth Games 2022 being harnessed to grow visitor numbers.

The strategy has been developed by the West Midlands Growth Company (WMGC) – which aims to attract visitors, investment and events to the region – with local and national partners that represent the sector.

It is the first of its kind to be launched by a UK region since the Government announced its Tourism Sector Deal in July 2019.

“The visitor economy is critically important to the wider success of the West Midlands," said Neil Rami, CEO of WMGC.

"Not only does this vibrant industry generate economic growth and new jobs, it also gives us a sense of place that we can be proud of, which other people want to experience or invest in.

“The new Regional Tourism Strategy provides a comprehensive, detailed framework that will help us to realise this industry’s potential. With major cultural and sporting events on the horizon, this is the perfect time to capitalise on the opportunities they will bring, and help the West Midlands to make its mark globally.”

The launch of the strategy follows a year (2018) in which the region attracted a record 131 million visitors, a 2.6 per cent increase on 2017. Visitor spend rose by 6.7 per cent to reach £12.6bn. Meanwhile, hotel monthly average occupancy rates reached an all-time high of 74.8 per cent.

Sign up for FREE ezines & magazines
A new regional tourism strategy has been launched with the aim of growing the West Midlands’ visitor economy by more than £1bn.
TOU,TVL,SAM,PUB
imagesX/THUMB343102_510707_138476.jpg
Hussle HQ
Hussle HQ