White paper: valuing fitness instructors 'key to success'
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
star job
Gedling Borough Council
£9.94 - £10.34 per hour
Carlton, Nottingham, UK
Disability Sports Coach
£20 - £25 per hour
London
star job
Vibrant Partnerships
£21,477 - £25,759
Lee Valley VeloPark, Queen Elizabeth Olympic Park, East London
truGym
Competitive Salary and Benefits
Stevenage
énergie group
£16,000 - £19,000
Cheadle, UK

White paper: valuing fitness instructors 'key to success'

Job opportunities
training opportunity
Les Mills
location: Nationwide, United Kingdom
more jobs
Members feel passionately about their instructors and will keep coming back to classes because they feel a strong connection
– Wendy Coulson

fitness operators who recognise and reward their best instructors are more likely to retain customers, build brand loyalty and see improvements in their financial results.

That is the finding outlined in The Impact of Instructor Quality In The Physical Activity Sector – a white paper produced by fitness giant Les Mills and supported by not-for profit body ukactive.

The study found that instructors play a major role in clubs, from impacting member retention to instigating positive changes in operations.

"The sector should not undervalue the role of the Instructor," the report reads.

"Members are often more loyal to their favourite instructor than they are to a facility – and often the soft skills of the instructor are more important to members than knowledge of the industry or a high level of qualifications."

Instructors are also at the centre of the gym journey more than ever before thanks to the ever-increasing popularity of group exercise.

"Fitness classes are the future for club," the report states. "More than half (52 per cent) of millennials and 50 per cent of Gen Z members engage in fitness classes, preferring to workout with others to access the social benefits of exercise."

The report is the result of an industry roundtable session, which discussed the value of instructors and how they can be rewarded for the contribution they make to an operator’s bottom line.

The roundtable featured representatives from academia, training providers, boutique and mainstream operators, national governing bodies of sport and publicly-funded bodies, as well as membership bodies, instructors and instructor trainers.

Wendy Coulson, CEO Les Mills UK and Ireland, said: “We know that members feel passionately about their instructors and will keep coming back to classes because they feel a strong connection.

"These sorts of (roundtable) discussions are paramount to ensuring the industry understands the importance of the instructor, values their work, rewards their effort and actively invites their feedback and contributions.”

Colin Huffen, head of education, CIMSPA, added: “It was great to hear that the group confirmed group exercise makes an invaluable contribution to the industry, providing fantastic experiences for everyone in their sessions.

"The roundtable highlighted a number of areas for development to raise the standards of group exercise instructors, these will be considered when reviewing the sector’s professional standard for the role. We will also provide an opportunity for group exercise instructors to show that they don’t just meet the minimum standard but are fantastic at what they do.”

To read the The Impact of Instructor Quality In The Physical Activity Sector white paper, click here.

Sign up for FREE ezines & magazines
Fitness operators who recognise and reward their best instructors are more likely to retain customers, build brand loyalty and see improvements in their financial results.
HAF,FIT,IND,PTS,SAM,TRA,RES,PUB
imagesX/THUMB342031_244030_237994.jpg

More News

1 - 15 of 42,130
21 Oct 2019
Mia Kyricos, senior vice president and global head of wellbeing for Hyatt Hotels, was presented with the Leading Woman in Wellness award at the Global ... More
21 Oct 2019
Public Health England (PHE) and the Centre for Ageing Better (CAB) have set out their shared vision for making England the "best place in the ... More
21 Oct 2019
The International Paralympic Committee (IPC) has appointed two-time Paralympian Dr Mike Peters as its new CEO. Peters – who captained the USA 7-a-side football team ... More
21 Oct 2019
Plans have been revealed to build Europe's largest esports gaming hub in the Swedish capital Stockholm. Space Digital Culture Centres (Space) – a Swedish property ... More
18 Oct 2019
Physical activity bodies ukactive and EuropeActive have agreed to strengthen their partnership in the event of the UK leaving the European Union. ukactive CEO Huw ... More
18 Oct 2019
A long-planned project to drill for geothermal heat to power the Eden Project site in Cornwall will finally go ahead, after EU and Cornwall Council ... More
Royal Life Saving Society UK (RLSS)
Royal Life Saving Society UK (RLSS)
18 Oct 2019
David Walliams, the comedian, actor and best-selling author, is partnering with the UK's Alton Towers Resort to bring characters from his children's books to life ... More
18 Oct 2019
Funding support for York's National Railway Museum, Coventry's 2021 UK City of Culture programme and infrastructure and maintenance work at local and regional museums across ... More
18 Oct 2019
MVRDV has recently completed the WERK12 mixed-use building in Munich, Germany, with elements that can be adapted for use by different tenants and an artistic ... More
18 Oct 2019
The first-ever FIBO Southeast Asia fitness event will be held in Singapore next year. Taking place at the iconic Marina Bay Sands from 24 to ... More
18 Oct 2019
Cancer survivors should undertake a minimum of 90 minutes of aerobic and resistance training each week, according to new guidelines published in the Medicine & ... More
18 Oct 2019
Native has opened the UK's largest aparthotel, designed by Archer Humphryes Architects, in Manchester's former Ducie Street railway goods warehouse. Covering 20,000sq ft (1,900sq m), ... More
STA
STA
18 Oct 2019
The Health Foundation has called for a more joined-up, whole government approach to policy-making, in order to ensure the future health of young people. The ... More
17 Oct 2019
Thrive Global, the wellness and behaviour change tech firm founded by Arianna Huffington, has acquired neuroscience-based AI company Boundless Mind. Boundless specialises in behavioural design ... More
17 Oct 2019
Regular exercise is highly beneficial for all patients with cardiovascular disease regardless of age. A study published in the Canadian Journal of Cardiology investigated the ... More
ukactive
ukactive
1 - 15 of 42,130
Manchester Metropolitan University
Manchester Metropolitan University