PayAsUGym signs strategic partnership with customer data platform InfoSum
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Edinburgh Leisure
£66,705
Edinburgh, UK
NRG Gym Limited
Competitive
Manchester, UK
Leicester City Council
£8,264 - £8,997 for 12 hours per week
Aylestone Leisure Centre, Leicester
City University of London
£30,497- £37,468
CitySport, London
Impulse Leisure
£22,920 - £26,539pa (relocation package considered)
Blackshots Leisure Centre, Thurrock, Essex

PayAsUGym signs strategic partnership with customer data platform InfoSum

Job opportunities
LeisureForce
IRO UK£ 2,600 per month tax free
location: East Coast of Saudi Arabia
more jobs

Online fitness marketplace PayAsUGym has signed a partnership deal with customer data expert InfoSum.

According to PayAsUGym, the move will enable clubs listed within its service to gain greater insight into the incrementality of customers generated through the platform, assess conversion to membership directly and understand attrition.

The insight offered by InfoSum – a data collaboration technology provider founded in 2016 – will also enable gym operators to work closely on price and yield optimisation on a venue-by-venue basis, ensuring "net positive revenue and member movement".

"We know from our own data that 92 per cent of customers using our platform are new to the gym they visit and 15 per cent go on to become full-time members of the gyms directly," said Neil Harmsworth, COO and co-founder of PayAsUGym.

"Our partnership with InfoSum will demonstrate this incrementality through a transparent and auditable process by an independent third party.

"It will also give our gym partners valuable insight into their customers that can be interrogated through behavioural and demographic segmentation.

"We believe that this work will ultimately generate the most sophisticated understanding of customer movements within the gym industry.”

Harmsworth added that, in future, there will be "significant opportunities" for gym operators to participate in further data enrichment and benchmarking to better understand customer behaviour at an industry-specific level.

The InfoSum partnership follows PauAsUGym’s recent £6.5m Series A investment round led by Albion Capital.

Sign up for FREE ezines & magazines
Online fitness marketplace PayAsUGym has signed a partnership deal with customer data expert InfoSum.
HAF,FIT,IND,PTS,TEC
THUMB27838_535996.jpg

More News

1 - 15 of 43,447
23 Sep 2021
People should concentrate on exercise and staying fit – rather than dieting and weight loss – when it comes to cutting the risks of living ... More
23 Sep 2021
The Themed Entertainment Association (TEA) has established an official presence in China, with a company registered in Shanghai. TEA Business Consulting (Shanghai) Co is a ... More
22 Sep 2021
Sibec Europe, scheduled to take place in Cologne, Germany, from 2 to 5 November 2021, has been cancelled. In a statement, the team behind the ... More
22 Sep 2021
Plans have been revealed for a US$400bn city which could be the home for up to 5 million people in the US. Billionaire investor Marc ... More
22 Sep 2021
Swim England has warned that 2,000 swimming pools could be lost forever unless the government and local authorities "act immediately" and invest in replacing or ... More
22 Sep 2021
Sports Minister, Nigel Huddleston, has joined gym-goers this morning to kick-off the annual National Fitness Day, with thousands of free activities taking place across the ... More
FreeMotion Fitness
FreeMotion Fitness
21 Sep 2021
A new high-end workspace, designed for the use of personal trainers, coaches and other health and wellness professionals, will open in central London in November. ... More
21 Sep 2021
VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see the UK's fitness sector gain 5 million more paying members ... More
20 Sep 2021
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it acquired earlier this year. The new, expanded Peloton Commercial division ... More
20 Sep 2021
Half of UK adults aren't happy with their physical fitness levels, according to a study by Savanta ComRes. A poll of more than 2,000 adults ... More
17 Sep 2021
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic will be phased out from 1 October, the government has ... More
17 Sep 2021
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture and Sport in the UK – becoming the 10th person ... More
Les Mills
Les Mills
16 Sep 2021
In a major move against the gym market, Apple has revealed a number of upgrades to its Fitness+ platform, coinciding with the launch of its ... More
16 Sep 2021
Patients treated for stress in the Belgian capital Brussels will be offered free visits to museums, as part of a three-month trial designed to rebuild ... More
15 Sep 2021
Physical activity professionals in England will soon be able to access free, one-to-one learning with Google to get their digital marketing strategies in line with ... More
FIBO Exhibition
FIBO Exhibition
1 - 15 of 43,447
Les Mills International
Les Mills International