Health club design can 'aid retention by alleviating the pain of exercise'
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Norton House Hotel and Spa
Competitive salary plus benefits
Norton House Hotel & Spa
Lex Leisure
Competitive
Leicester, UK
Grand Jersey Hotel and Spa
Competitive salary plus benefits
Grand Jersey
Class UFC Gym
Competitive
Woking, Surrey, UK
Disability Sports Coach
£20 - £25 per hour
London

Health club design can 'aid retention by alleviating the pain of exercise'

Training opportunities
Active IQ
Competitive
location: Nationwide
training opportunity
Manchester Metropolitan University
location: Nationwide
training opportunity
Institute of Swimming
location: Nationwide
more training
The environment has a massive effect on the imagination and can literally overwhelm the negativity of a hard workout

Health club design can play a crucial role in improving member retention – partly by making exercisers "forget" about pain and feelings of discomfort during training.

Speaking to HCM, US-based gym owner and designer David Barton describes design as a crucial element of a successful health club.

“Ultimately, we’re selling something people don’t like," Barton explains.

"There are lots of ways to get people in on day one, but how do we make them want to come back tomorrow, when they like the outcome, but not the process?

"All of their senses will be working to compete with their pain receptors, because they are in an unfamiliar environment, so we use design, lighting, technology and exercise science to create the ultimate setting and emotional experience.

"The goal should be to create the impression that they’ve entered into another world, a world so enticing it competes with the potential negative; the process of exercise itself.”

According to Barton, the increasing popularity and demand for high-intensity interval training (HIIT) classes has also become a challenge – as the hard-going HIIT sessions can trigger the fight or flight survival response in those taking part.

He says that design can play an important role in suppressing those feelings.

“The environment has a massive effect on the imagination and can provide an experience so positive that it literally overwhelms the negativity of a hard workout," he says.

Barton was speaking to HCM as part of an article on retention, published in the June issue of HCM. To read the full article, click here.

Sign up for FREE ezines & magazines
Health club design can play a crucial role in improving member retention – partly by making exercisers "forget" about pain and feelings of discomfort during training.
CLD,HAF,FIT,IND,ARC,DES,TRA
imagesX/THUMB342176_411030_960856.jpg

More News

1 - 15 of 42,008
18 Sep 2019
Global boutique fitness giant Xponential Fitness has appointed Michael Abramson, president of D1 Sports Training, as its chief operating officer. Abramson will be tasked with ... More
18 Sep 2019
Independent hotel group Hastings Hotels has named Niamh Rice as the new spa manager at the Culloden Estate & Spa in Belfast, Northern Ireland. Rice ... More
18 Sep 2019
A memorable summer of international cricket for England concluded on 15 September with the men's team securing victory in the final Ashes Test to claim ... More
17 Sep 2019
Fashion designer Victoria Beckham has indicated she may move into the wellness market, potentially mounting a challenge to Kourtney Kardashian’s Poosh and Gwyneth Paltrow’s Goop ... More
17 Sep 2019
The number of people who are part of an active Community Sport Hub (CSH) in Scotland has more than doubled. The CSH programme brings together ... More
17 Sep 2019
Danubius Hotels Group (DHG), one of Europe's largest health spa operators, has launched a brand for its health spa hotels. Called Ensana Health Spa Hotels, ... More
EMD UK
EMD UK
17 Sep 2019
Physical fitness has been associated with better brain structure and brain functioning in adults. The findings of a study, led by Dr Jonathan Repple of ... More
17 Sep 2019
The UK fitness industry should make a concerted effort to highlight the importance of strength training, following the publication of the Chief Medical Officer's (CMO) ... More
18 Sep 2019
Robert Thurman, father of actress Uma Thurman and the first known Westerner to be ordained as a Tibetan Monk by the Dalai Lama, is to ... More
17 Sep 2019
Green Spa Network (GSN), a nonprofit trade association serving the spa industry in support of a sustainable future, has created a Pledge for the Planet ... More
17 Sep 2019
UK technology company Scape Technologies has gathered street-level data for 100 cities around the world, that it says can be used to create a "new ... More
17 Sep 2019
Saudi Arabia-based Leejam Sports Company has appointed former Bannatyne Group chief executive Justin Musgrove as its new CEO. Musgrove will take over the helm with ... More
Focus Training
Focus Training
16 Sep 2019
A new carbon neutral and nature-based neighbourhood designed by SLA and Biecher Architectes is to be built on the site of a former rail depot ... More
16 Sep 2019
The Emerald Collection – owned by the Scarapicchia family – is expanding its portfolio with the opening of three new resorts, the five-star Emerald Maldives ... More
16 Sep 2019
CIDESCO, the world standard for the beauty and spa industries, has announced the speaker line up for its 67th World Congress and Exhibition. Taking place ... More
ukactive
ukactive
1 - 15 of 42,008
Manchester Metropolitan University
Manchester Metropolitan University