Energy provider npower and the Football League have confirmed that a major new three-year sponsorship deal has been agreed, which will start from the 2010-11 season.

The power supplier will receive naming rights to the Football League's three competitions - the Championship, League One and League Two - as part of the deal. Each of the 72 member clubs will also receive a grant from the npower Charity Fund towards a bespoke community initiative in the local area, while fans will be rewarded for switching their gas/electricity provider.

Football League chair Lord Mawhinney said: "Their support is a huge boost to our clubs and represents the enhanced reputation of the Football League in the commercial marketplace. "Like us, npower recognise the extraordinary attachment that Football League clubs have with people living in their local communities. This agreement will provide real benefit to those people."

RWE npower chief executive officer Volker Beckers added: "We are committing a substantial amount to assist community initiatives at each of the 72 clubs through a Charity Fund administered by both npower and the Football League."