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£0.5m tourism boost for London
Visit London has launched a new £500,000 campaign to encourage Londoners to explore the capital, thanks to funding from the London Development Agency (LDA).
As well as promoting famous landmarks such as Big Ben and the Tower of London, the campaign –entitled ‘Get Out There’ – will highlight lesser-known attractions, from Forty Hall Museum in Hendon and Twickenham Farmers’ Market to the Harrow Arts Festival and Waterloo’s Meltdown Festival.
‘Get Out There’ – which runs until 31 July – is part of Visit London’s worldwide marketing programme, which will target Europe, Japan and the US in June.
Visit London expects the campaigns to build upon increased tourism in the capital: London’s market share of worldwide tourism rose from 1.69 per cent in 2003 to 1.76 per cent in 2004.
In North London, the boroughs of Barnet, Enfield, Haringey and Waltham Forest are being targeted by a strategy drafted by the LDA and North London Limited. It aims to promote historical venues such as RAF Hendon and Alexandra Palace, along with new attractions like The Arts Depot in Finchley. Details: www.visitlondon.com
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