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Core Health & Fitness announces Michel Somford as director of European sales

Core Health & Fitness has appointed Michel Somford, a 25-year industry veteran, as director of European sales.

Somfort was previously owner of an importation and distribution business focused on commercial health and fitness equipment in the Caribbean. He spent 10 years at Precor, where he managed the regional business in Benelux.

“Michel has been hired not only for his strong leadership skills, but also because he fits our company’s core values,” said Kevin Malanga, VP of business development and customer finance.

“He is experienced both at distributor level and across multi-regional direct sales operations, making him the perfect fit to lead the European sales business across all channels; key accounts, direct sales and through a well-established distribution network."

Somford said: “I’m truly excited to be joining Core Health & Fitness, my experience managing customer relationships and my ability to lead and coach sales teams along with my passion for the fitness industry all come together here.

"I look forward to developing sustainable relationships with our customers and want to contribute to continuing Core’s success story.”

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Company Details
Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all your facility needs. Whether working with us directly or through our partners and distributors world-wide, we provide the highest quality equipment backed by a service and support team that will always go the extra mile to get you what you need, when you need it. Partner with us and see how our Core Values motivate our every decision.

We offer the commercial fitness and health club marketplace an unmatched portfolio of brands including Star Trac® fitness equipment solutions, StairMaster® HIIT products, Nautilus® commercial strength products, Schwinn® indoor cycling bikes and more recently Throwdown® for functional fitness.
Address
Unit 4, The Gateway Centre,
Coronation Road,
Cressex Business Park,
High Wycombe,
Buckinghamshire HP12 3SU UK
Telephone
+44 (0)1494 688260
Core Health & Fitness has appointed Michel Somford, a 25-year industry veteran, as director of European sales.
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