The Strong National Museum of Play in Rochester, New York, has announced a new partnership with ticketing and admissions software provider, Gateway Ticketing Systems, that will see the company provide a number of software solutions for ticketing, membership, group sales, point-of-sale and retail across the museum.

Gateway will also install kiosks, a reporting system and counterpoint integration for Food & Beverage offerings, while plans to roll out Gateway's Galaxy Product Suite, including the Galaxy Customer Relationship Management module, will go ahead in December 2019.

An interactive collections-based museum, The Strong explores the history of play and is home to an extensive collection of pre-1950's Barbie dolls, board games and early video games from the 1970s. It enables children to discover and interact with toys from older generations and encourages adults to revisit the toys of their childhood. The museum also offers a number of online exhibits where The Strong's historians, curators, librarians and archivists investigate the history, evolution and cultural effects of play.

Malcolm Campbell, director of Guest Services at The Strong, said: "Our goal at The Strong is to continally enhance the guest experience. Gateway's robust features and capabilities, particularly with admissions and membership processes, add additional benefits to not only our museum guests but for our staff, as well."

Michael Andre, president and CEO of Gateway Ticketing, said: "We are thrilled to welcome The Strong National Museum of Play into our customer community. We are excited to provide the Museum with the tools and services they need to strengthen their operations, while also gaining valuable insight and perspectives from working with the Museum. Customers like The Strong are exactly why we love what we do" Who doesn't want to help people experience a musuem of play?"