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Promotion: featured supplier news

National Attractions Marketing Conference – an injection of adrenaline for UK attractions

The National Attractions Marketing Conference will see speakers representing some of the UK’s top visitor attractions and best-in-class marketing agencies gather on 6 June at Drayton Manor Theme Park & Resort in Staffordshire.

Marking the eighth and largest edition of the conference, this year’s event is designed specifically for the attractions and leisure industry, giving delegates the chance to choose from a wide range of presentations and seminars.

There will also be the opportunity to network with other colleagues and meet a selection of marketing agencies and consultants who support the UK attractions sector.

The not-to-be-missed conference is run by The Tourism Business, the team behind the successful National Hotel Marketing Conference and co-organisers of the annual VAC event.

The programme will cover a wide range of essential visitor attraction marketing topics, including UK market insights, branding, marketing creativity AI, CRM and ticketing.

Bookability, social media, digital advertising and future-scoping to strengthen your marketing strategy will also be on the agenda.

The impressive list of speakers will be headlined by:

Sarah Bagg (director, ReWork Consulting). • Laura Baxter (head of marketing, Blackgang Chine).

Liz Dimes (digital marketing director, Agility Marketing). • Bernard Donoghue OBE (CEO, ALVA).

Samantha L Fay (chief marketing officer, Layered Reality – Elvis Evolution, Gunpowder Plot, War of the Worlds immersive experiences).• Lucy Jarjoura (sales and marketing director, Wake The Tiger [Bristol]).

Paul Kelly (chief executive, BALPPA). • Lisa Leigh (director of marketing and communications, English National Ballet).

Neil Lewin (managing director, Semantic). • Mark Locker (founder and CEO, Attractions.io).

Abbi Ollive (visitor attraction director, Castle Howard). • Anthony Rawlins (CEO and founder, Navigate).

Nikki Smith (director, The Visitor Marketing Consultancy). • Josh Torlop (marketing and PR manager, Trentham Monkey Forest).

Catherine Warrilow (director, The Plot – formerly with Days Out and Day Out with the Kids).

Tickets for the National Attractions Marketing Conference are now available either online, via email or by calling 01904 702165.

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Company Details
The Tourism Business
The Tourism Business is an award-winning hotel and tourism marketing consultancy, specialising in hotels, destinations, attractions and other tourism and travel operators. Based in York, it is run by Martin Evans, who has over 20 years’ experience in tourism marketing, including spells as Marketing Director at Consort Hotels Group and Yorkshire Tourist Board.
0770 291 2938
The National Attractions Marketing Conference will see speakers representing some of the UK’s top visitor attractions and best-in-class marketing agencies gather on 6 June at Drayton Manor Theme Park & Resort in Staffordshire.

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