French skincare brand Payot, has launched L'Authentique, a cellular booster which combines precious actives and natural ingredients to protect the skin from environmental stressors.

Described as a hybrid between a cream and a serum, L'Authentique was in development for several years, and is formulated with saponaria plant stem cells, which protect the skin from pollution and improve its elasticity, density and firmness, while pure gold particles reduce the overall appearance of fine lines and wrinkles, as well as blemishes and pigmentation.

It can also reduce the loss of collagen, leaving the skin smooth and plump, with a more youthful appearance.

Victoria Elsey, sales manager, says: "Radiant, luminous natural skin is the key to beauty for all women, whatever their age.

"This hybrid treatment is a perfect alchemy between minerals and plants, enriched with plant stem cells and 24-carat pure gold microparticles. It acts deep inside the skin to boost the cells, reinforce the skin’s self-regenerating power and bring about visible transformation."