Pulse Fitness has created TRAKK, a new fitness app that it claims will transform the way that gym operators and members track their journeys and keep members engaged for longer.

Debuting at this year's FIBO, the app is billed as 'the ultimate personal training tool'. It will enable users to plan and track their fitness goals, create their own workout plans and even access a library of ready-made workout plans tailored to their goals.

For operators, it will allow trainers to set personalised goals and track members' performance. It will also provide an additional revenue stream, allowing operators to introduce paid subscription services that will enable members to access nutrition packages and retail discounts.

"Technology is completely transforming the fitness industry and over the last few years there has been a huge cultural shift in consumer awareness," says Ben Steadman, business development director at Pulse Fitness.

"Gym-goers are no longer content with simple information like their weight, reps and calories. Our new app will track their progress, guide them through new exercises and give them content similar to having their own personal trainer."

"For operators, integrating with TRAKK will allow them to create personalised programming for members. In turn, better programming and a more holistic approach will provide added value to the member, keeping them engaged for longer, whilst also adding a number of secondary revenue opportunities."