“The future has always been tech-based, but COVID-19 will drive this trend from a nice-to-have to a must-have,” claims Frank Pitsikalis, founder and CEO of hospitality management software system ResortSuite.

He believes that the acceleration in the shift to digital as a result of Covid-19 is going to see technology completely transforming the guest experience.

“Although guests will have a pent-up desire to receive human touch again in the safe, clean and controlled environment of a spa," he says, "they’ll also increasingly desire a high-tech, high-touch aspect to their hospitality experience where they can control it.”

He says that software systems which enable spas and resorts to provide an interactive digital platform for guests to control their own wellness itinerary – such as his company's ResortSuite Mobile are going to become the norm.

The ResortSuite Mobile app offers real-time booking capabilities, itinerary, member profiles and can be customised to fit branding requirements via a content management system. It can also be used to store club member profiles and ID to let guests access privileges and facilities exclusive to guests or members.

“Guests will be returning with preferences and expectations we have never seen before," says Pitsikalis, "so it is imperative that we adapt quickly and ensure that guests and staff feel comfortable in the ‘new normal'".

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Read more from Frank Pitsikalis here.