Entertainment destination Atlantis Dubai has chosen Vantage’s smart software platform to help it deliver a personalised and frictionless experience for guests at its aquatic theme park Aquaventure.

Once installed, Vantage’s platform – which includes an integrated set of wearables, apps and data management tools – will digitise the entire guest experience.

Guests will have a single platform to engage with the resort, whether that be to open lockers, find their friends or to purchase tickets for Dolphin Bay.

As Anthony Lynsdale, Atlantis Dubai’s vice president of information technology, explains: “With Vantage’s platform, we’ll be able to deliver those extraordinary experiences we’re known for, while also deepening our client understanding, which in turn allows us to elevate the guest experience even further.”

The initial phase of the Vantage implementation will focus on Aquaventure, where guests will be given a wearable that they link to an app and in-park kiosks, which allows them to freely explore, ride and buy throughout the entire park.

Its operations team will have access to real-time attendance, wait times and retail and F&B sales which can be filtered by demographic via a series of tools that feed into a live app.

Configured with critical KPIs, staff are alerted when queue lines get too long, dispatch rates drop, and safety incidents occur, along with other push notification parameters the park sets.

For Aquaventure’s sales and marketing, all data collected is anchored to each guest so its team can understand preferences, buying behaviours, and patterns of usage which become valuable remarketing data to ensure guests return and for creating ideal customer profiles.