Spa and salon software provider Zenoti has announced it's completed the acquisition of SuperSalon software.

SuperSalon has been a trusted brand for some of the largest salon chains for the past 22 years. The acquisition follows Zenoti’s Series D funding round where it was valued at over US$1.5bn, and will further enhance Zenoti’s leadership position as the software of choice for salon, spa and medspa chains.

With the industry reopening after COVID shutdowns, many salons and spas are looking for software that provides modern features like mobile bookings, a reception-less environment, and contactless payments.

As a result, Zenoti has seen unprecedented growth, and the company’s continued investment in growth and innovation further cements its position as an industry leader.

“Customers expect innovation, and innovation needs scale,” said Sudheer Koneru, CEO of Zenoti.

“Like Zenoti, SuperSalon is trusted and proven among large enterprises, and our combined entity will not only expand the reach of our offering but also give us the scale to continue to develop cutting-edge technology that takes our customers to the next level.”

“I’m very excited to join the Zenoti family and bring its capabilities and innovation to our customers,” said Raj Mahajan, the CEO of SuperSalon.

“Zenoti’s modern, mobile-friendly solution stands out as the strongest in our segment, and I see it as the best way forward to ensure continued growth and competitiveness for our customers. Most importantly, Zenoti will help them provide a standout experience for our customer’s guests.”

While the value of the deal is undisclosed, the combined entity will power over 15,000 spas, salons and med-spas, including leading national chains like European Wax Center, Hand & Stone, Hair Cuttery and Fantastic Sams.

“Businesses have ever-evolving needs from software,” added Koneru.

“A decade ago, businesses looked at software only to handle point-of-sale and a few basic processes. Today, it's gone much beyond that. Our customers expect us to create magical end-consumer experiences as well as power their marketing and growth.

"At Zenoti we invest heavily in such innovation. Greater scale also means more data. This, coupled with our AI capabilities, means we can offer never-before features, insights and benchmarks to our customers.”

In addition to managing the existing customers of SuperSalon, Raj Mahajan will also be assuming the role of SVP – corporate development at Zenoti.

“I see the beauty/wellness software industry entering a necessary period of consolidation,” said Raj.

“Zenoti’s global scale positions the company well to spearhead this consolidation, and the technology advantages will benefit everybody that uses their platform. I’m excited to leverage Zenoti’s scale to drive this initiative."