It’s almost time for W3Fit EMEA, which this year takes place at Málaga’s elegant Higuerón Hotel, from 14 to 17 October.

Bringing together some of the region’s most influential fitness operators along with the industry’s leading suppliers, this flagship events combines high-level meetings, thought-provoking education and unique networking opportunities in a five-star environment.

“We chose Higuerón Hotel and Sports Club for its unique positioning as a true playground for fitness and wellness,” says Lucy Hugo, founder of event organiser, We Work Well. “With its world-class sports facilities, it’s the perfect setting for us to deliver a carefully curated programme that blends business and wellness while creating authentic opportunities for our attendees to connect.”

Over two intensive business days, 240 delegates will take part in more than 1,500 pre-arranged meetings. Alongside the structured agenda, there will be an engaging social programme, showcasing the beauty of the Costa del Sol and providing further networking opportunities.

This year’s attendees include senior leaders from David Lloyd Leisure, Snap Fitness, Nuffield Health, JD Gyms, Bannatyne and Everyone Active from the UK; Leejam Sports Company (Fitness Time), Armah Sports, UFC Gyms, Warehouse Gyms from the Middle East; and Synergym, RSG, Hilton, Basic-Fit, LifeFit, Marriott, Alertlife, Mars Athletic and Accor representing Europe.

The strong line-up of global suppliers includes Technogym, Life Fitness, Keiser, Evolt, Precor, Matrix, Freemotion, Les Mills and Gladstone.

David Zarb Jenkins, co-founder of W3Fit EMEA, says this year’s theme will be strength in motion: “Movement powers progress, sparks creativity, and reshapes how we lead. At W3Fit, we’re inviting participants to harness the energy of fitness to generate new ideas, influence culture, and deliver lasting value for our clients, communities, and teams.”

Jan Williams and Kath Hudson will be representing HCM, we're looking forward to seeing familiar faces and making new connections. Do say hello.