Sales & marketing news

Training provider, The Fitness Group, has teamed up with personal training app, My PT Hub, to make it easier for aspiring personal trainers to set ... More

Connected fitness equipment supplier, Echelon Fitness, has signed a multi-year deal with Run Disney, the road race division of Disney Sports Enterprises. The Run Disney ... More

The Gym Group has achieved two significant industry certifications for its operations. The low-cost chain is the first UK-based 24/7 fitness operator to achieve the ... More

Xponential Fitness has signed a deal to become the official fitness partner of the Los Angeles Rams NFL team. Designed to "energise and inspire fans ... More

Pure Gym has hosted a fitness competition dedicated solely to people aged over 50 years of age. Believed to be the UK’s first ever such ... More

People can feel real, powerful benefits from having a gym or health club membership even if they never step inside the facility they are members ... More

Former world number one tennis player Maria Sharapova has entered into a multi-year partnership to become Aman’s first-ever global wellness ambassador. In her new role, ... More

We Work Well, organiser of hosted buyer events, has announced it will launch into the US in 2024 with an event called W3Fit North America. ... More

Orangetheory Fitness is tapping into the strength training trend with Strength 50, a new 50-minute class designed to cater to all fitness levels. Strength 50 ... More

An AV experience project, which turned the Sydney Opera House's famous 'sails' into huge video screens, has won the Experience Design category in Fast Company's ... More

Lifestyle brand, Equinox has signed a deal with eight high-end consumer brands to create a new loyalty programme of benefits for members. Called Equinox Circle, ... More

European fitness operators have seen a strong return to growth, with member numbers and income per club having increased every quarter since 2021. The finding ... More

Xponential Fitness is launching its digital platform, Xponential+, on all LG Electronics Smart TVs globally. Described as a landmark deal, the partnership means that Xponential+ ... More

UK drinks giant Brewdog has released an ad campaign criticising the Qatar 2022 World Cup. Huge billboard adverts have appeared on buildings in what the ... More

Two of Peloton’s co-founders, John Foley and Hisao Kushi, executive chair and chief legal officer respectively, have resigned. Foley has already left the company and ... More

Members of the United States Congress and Washington DC staff are competing against each other in this year’s Congressional Physical Activity Challenge. The annual event ... More

The number of people with a gym membership in Europe increased by 1 million (or 2 per cent) during 2021 – up from 55.2 million ... More

Sports data analysis and consultancy firm 4Global has appointed Kerstin Obenauer as chief customer officer as part of a new growth strategy. The company, which ... More

Brewing giant Diageo has revealed plans to create a Guinness-themed cultural hub and microbrewery in London, UK, with design by London-based agency, Hot Pickle. Called ... More

Customer demand for health clubs and gyms in the UK was ‘back to normal' during January 2022, according to proprietary search data from fitness marketplace ... More

Entries are now open for the annual UK Active Awards. Following two years of unparalleled disruption, UK Active has added two COVID-19-related award categories which ... More

A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant increase in the number of people looking at gyms via ... More

Two leading museum operators in the UK have partnered with an augmented reality specialist to present holographic exhibits and experiences for students around the world. ... More

Total Fitness plans to launch a new-style health club model, with plans already in the development stages, according to Total Fitness CEO, Sophie Lawler. Speaking ... More

David Lloyd Clubs has launched a new family-focused programme in response to the trend of families exercising together. A family HIIT class, Blaze Rebels combines ... More