Coronation Street’s famous Rover’s Return pub could be coming to a high street near you.

ITV is reportedly planning to use the brand to launch themed venues across the UK, in a similar model to that of the Cheers bars that followed the famous sitcom.

The scheme could also capitalise on the government’s plans to relax laws on product placement in TV programmes.

The Times quoted ITV managing director Dawn Airey as saying: “We are absolutely looking to exploit all our brands in a far more commercial and efficient way.

“A huge amount of value lies in big ITV brands like Coronation Street and finding more creative and imaginative ways of exploiting those brands.”

Whether the pubs will serve Betty’s famous hotpot is yet to be revealed.