Technogym
Technogym
Technogym
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
star job
Your Trust Rochdale
£44,625 - £49,969pa + pension + benefits
Rochdale / Hybrid working
Everyone Active
Competitive rates of pay
South Oxhey Leisure Centre, Watford
star job
Oxford City Council
£43,060 to £44,088pa + pension + benefits
Hybrid working - Oxford / work from home
star job
The Pickaquoy Centre
£34,544pa (pending pay award) + Local Govt pension + benefits
Orkney, Scotland
New Hall School
£25,000pa-£29,000pa (year-round role)
Chelmsford, Essex

Adidas and Bumble buddy up to tackle gymtimidation

Adidas and Bumble have teamed up to tackle gymtimidation
Bumble for Friends users can now add a gym buddy interest badge to their profile
Adidas research found one in three people don’t like going to the gym alone
Seven out of 10 said a gym buddy would make them more comfortable
Job opportunities
Your Trust Rochdale
£44,625 - £49,969pa + pension + benefits
location: Rochdale, Greater Manchester, United Kingdom
more jobs

Sportswear giant, Adidas, and social network app, Bumble for Friends, have collaborated to help people find gym buddies.

The partnership has been formed in response to international research commissioned by Adidas into gymtimidation.

This found the main reasons for being nervous about joining a gym are fear of being judged (almost one in five); not being confident about how equipment works (one in three); uncertainty about how to push to the next level (more than one in four) and having no one to work out with (one in three.)

Having a gym buddy provides a good solution for these issues. Seven out of ten said having a gym partner helps them to overcome their feelings of discomfort; six out of ten said they would be more motivated and half said they would work out more often.

As a result of this new partnership, people looking for local workout mates can use Bumble for Friends and add “Adidas gym buddy” as an interest badge to their profile.

“At Adidas, we know that next-gen athletes can be pressured by negative-self talk which can form a barrier to training, so disarming these self-limiting beliefs with community-first solutions is important to us,” says Aimee Arana, GM for sportswear and training at Adidas.

“Partnering with Bumble, a platform dedicated to creating empowering community connection, perfectly supports our mission in helping athletes of all-levels become stronger and unlock their individual training goals."

Bumble’s global VP of partnerships, Olivia Yu told HCM: “Teaming up with Adidas Training for our new “gym buddy” interest badge helps encourage emotional support and empowerment as the foundation of a connection – whether it be romantic or platonic – to challenge the intimidation of showing up as you are."

HCM editor, Liz Terry, said: "We're increasingly seeing consumer and sportswear brands, such as Adidas, Nike and Puma, engaging with the health club sector and using their vast reach to encourage their customers into clubs.

"Extending this drive into dating and networking tech with Bumble adds another powerful dimension and will deliver more engagement than any one health club operator can achieve alone, making this a big win for the sector.

"We look forward to hearing more about the impact this partnership has on health club membership, attendance and retention and consumer engagement.

"Educating the next generation that health clubs are the place to network, meet people, date and make friends emphasises the 'club' in health club and we hope operators will respond by ensuing their social elements, such as networking events, retreats and activities, are really delivering, so they can optimise this opportunity."

The importance of community and gyms as a social space is increasingly coming to the fore. In its recent research with Savanta, UK Active found that 43 per cent of people join gyms to find new friends. Harvard research has shown social connection can help reduce the risk of dementia, heart disease and stroke and is the strongest determinant of happiness and wellbeing.

Sign up for FREE ezines, news alerts & magazines
Related news

More than a third of women receive 'unwanted romantic attention' at the gym

06 Mar 2020
More than a third (37 per cent) of women who work out at gyms and ...
Sportswear giant, Adidas, and social network app, Bumble for Friends, have collaborated to help people find gym buddies.
SAR,HAF,FIT,IND,PTS,FRN,CPW,CAS,SUP,RES,PUB
2024/THUMB352542_399302_347268.jpg

More News

1 - 15 of 44,302
22 Feb 2024
Xponential Fitness has told HCM it will vigorously defend itself against claims made in a class action lawsuit being brought against the company for financial ... More
22 Feb 2024
“2024 is going to the be biggest year for Gymshark ever,” says CEO and founder, Ben Francis following the release of year-end results that were ... More
21 Feb 2024
More consumers are realising meditation is beneficial, but many give up because it’s difficult to master the mind. The Muse headset has been designed to ... More
21 Feb 2024
Les Mills has been through a senior management refresh following the recent departure of CEO Clive Ormerod and Keith Burnet, who was CEO of global ... More
20 Feb 2024
EuropeActive has appointed Kai Troll as its new CEO. He has a background in the trade association sector and a strong interest in sport and ... More
20 Feb 2024
CIMSPA has published its 2024-2030 strategy Releasing the Power of Our Profession, which sets out how the sector’s 600,000-strong workforce can be supported and professionally ... More
20 Feb 2024
Mark Hewlett, founder of padel tennis operator Soul Padel has told HCM the company is in the process of securing seed investment status, which will ... More
19 Feb 2024
While strength training gives valuable muscular gains it doesn’t give the heart health benefits of aerobic exercise, according to new research from Iowa State University. ... More
19 Feb 2024
Newcomer to the market, Lunar Health Clubs, is gearing up to open its first high-end club this April, in Marlow UK. The business is aiming ... More
19 Feb 2024
In a soft power exercise, politicians in the UK have been invited to take part in a challenge which encourages them to be more active, ... More
16 Feb 2024
University of Washington researchers have created a wireless wearable in the form of a thermal earring that continuously monitors a user’s earlobe temperature. In a ... More
16 Feb 2024
While life expectancy has increased, the extra years are often not spent in good health. Vitality Research Institute says healthy lifestyle choices earlier in life ... More
15 Feb 2024
Xponential has passed ownership of Stride Fitness – the running brand it bought in January 2019 – to Shaun Grove, president of Rumble Boxing, with no ... More
15 Feb 2024
Nike, is launching a one-day fitness, wellness and mindfulness festival in London next month, before taking the event around the world. Scheduled to take place ... More
14 Feb 2024
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing. According to ... More
1 - 15 of 44,302
Technogym
Technogym