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All Star Lanes signs up to new Westfield
Westford Stratford City, a major new retail-led scheme at the gateway to the Olympic Park, has signed up All Star Lanes to operate a 14-lane bowling alley, restaurant and cocktail bar.
The boutique bowling alley operator first launched in 2005 and will unveil its fourth site in the capital with this latest venture, following All Star Lanes Brick Lane - opened in 2008. All Star Lanes is set to join an Aspers casino; three hotels; and an events and entertainment space as part of the Westfield Stratford City scheme, along with a 17-screen Vue cinema.
Mark von Westenholz, founder and CEO of All Star Lanes, said "It's an exciting opportunity for us and we look forward to being a key part of the customer experience at the centre. "From a wider perspective we view this an opportunity to launch our brand to a new audience and anticipate this to be a springboard for future expansion."
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