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Anytime enters The Netherlands - plans to open 150 clubs
US-based fitness franchise Anytime Fitness has continued its international expansion with the opening of its first clubs in the Netherlands.
The first club opened in July in Susteren, in the south of the country. A second site opened at the end of August, in Gulpen on the Belgian border, and a third is set to open in Landgraaf, in the south-east, in October.
The new openings come a year answer the signing of a master franchise agreement for Benelux, with the aim of opening as many as 150 clubs in the region over the next 10 years.
"It's been my dream to make healthy lifestyles more affordable and accessible for people in the Benelux," says master franchisee Petro Hameleers.
John Kersh, Anytime's VP of international development, said: "In a highly competitive, densely populated region, we're confident that the simplicity and convenience of Anytime Fitness will meet the needs of Dutch consumers."
As in the US, the Benelux gyms offer a wide range of cardio and resistance equipment, as well as tanning and personal training packages.
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