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Beyoncé unveils 200-piece range of workout gear
Global megastar Beyoncé is hoping to help females get crazy in love with fitness through the launch of her new 200-piece women's workout clothing range.
The Ivy Park collection – partly inspired by Beyoncé’s daughter Ivy Blue and the Houston park where she worked out as a child – is the fruit of her joint venture with fashion magnate Sir Philip Green, first announced in October 2014. It will go on sale across Green’s Topshop stores and selected retailers worldwide on 14 April.
As one of the most famous celebrities on the planet, Beyoncé took to Instagram to announce the new line to her 65 million followers. She also stars in a heavily-stylised Youtube video (see below) in which she dances, swims and works out in some of the clothes.
Fashion and fitness have been convergingfor several years now as the ‘athleisure’ trend – fuelled by the cult status of boutique fitness brands such as SoulCycle – has taken off. Perhaps aiming to emulate the success of female-focused brands such as Sweaty Betty and LuluLemon, Beyoncé is following in the footsteps of stars such as Rihanna, who last year teamed up with Puma to launch a line of trainers for women.
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