Boom Cycle to open fifth London site

Boom Cycle has revealed plans to open its fifth London site this September.

Located close to the London Eye in Waterloo, the 6,000sq ft (557sq m) club will be the biggest studio to date and will form a part of the Southbank Place development.

The site will house two studios, kitted out with Funktion-one sound systems and Schwinn indoor bikes.

Boom Cycle has also signed a deal with boutique operator Studio Lagree, which will see a Lagree Method workout space operate under the same roof.

The operator is hoping to utilise the footfall at the adjacent Waterloo Railway Station – which sees 100 million visitors and commuters every year.

Launched in 2011, Boom Cycle currently operates four sites in London – in Holborn, Hammersmith, Monument and Battersea Power Station.

Since 2014, the company has seen average year on year attendance growth of 47 per cent and average year on year revenue growth of 77 per cent.

“We started with a tiny basement space in a back street in Shoreditch but our ambitions have always been the same, to make Boom Cycle a national brand recognised all over the UK," said Robert Rowland, Boom Cycle co-founder.

"The Waterloo studio will be a seminal one for us with a massive, established footfall, incredible transport links and part of a landmark location. It’s going to be non-stop partying!”

Robert Lepone, owner of Studio Lagree UK added: “The Waterloo studio is a complementary fit to our existing three London studios and will offer clients a convenient destination with well-established connections.

"The combination of Boom Cycle's indoor cycling concept and the Lagree Method of training

will give London clients a complete fitness experience under one roof."

Boom Cycle has ambitious plans and in September 2018 named industry veteran David Lloyd as its non-executive chair, tasked with helping to guide the indoor cycling brand's "rapid expansion" and strategic development.