British Military Fitness joins ranks with Blacks Outdoor Retail

British Military Fitness (BMF) has announced an innovative new partnership with Blacks Outdoor Retail to encourage more consumers to try al fresco fitness classes.

The partnership, which is an initial three-year agreement, will see Blacks become the official retail partner for the outdoor fitness class operator, as well as BMF’s obstacle course event – the Royal British Legion Major Series.

As part of the tie-up, Blacks will invite all online customers to attend a free BMF trial session at the operator’s nearest location. Meanwhile in-store, shoppers making a purchase will be given a business card with a free trial voucher and 15 per cent off Major Series entry code on it.

There will also be an ongoing series of exclusive promotions, kit reviews and a range of BMF and Major Series merchandise available to buy online and in store at Blacks.

“Having the right kit to train outdoors in all weathers can be key to making sure you get the most out of your workout, which is why Blacks is a perfect partner for BMF,” said Harry Sowerby, managing director of BMF.

“It is great to have them on board and to be able to offer our members fantastic exclusive deals on their wide range of products. We are also looking forward to welcoming Blacks customers to our parks to give BMF a go.”

The tie-up between two champions of outdoor life is the latest example of fitness business joining forces with synergistic brands to drive participation. énergie group has teamed up with a number of Hollywood blockbusters starring fitness heroes such as Sylvester Stallone and Arnold Schwarzenegger, while Sports Direct Fitness has gone one step further, placing gyms in the same building as its sports retail outlets.