Mirroring the growth of the low-cost sector in the UK, Indian operator Talwalkars Better Value Fitness Limited has expanded into the affordable fitness sector with a new budget offering.

The new Talwalkars HiFi (Healthy India, Fit India) concept provides the same premium fitness equipment that members would expect from a full-size club, but within a smaller, more affordable offering.

The first Talwalkars HiFi fitness centre opened in Rajkot, Gujarat, late last year, closely followed by a second site in Jaipur, Rajasthan. Facilities at both sites include Precor CV equipment plus personal trainers, dietitians and a nutrition centre.

The sites are aimed at local people, with membership fees reflecting local living costs and salaries.

Talwalkars has aggressive expansion plans, aiming to open HiFi fitness clubs throughout the emerging cities of India.

The company currently has more than 76 gyms across 39 cities, with more than 100,000 members.